Achieve salon-smooth hair at home with OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo, expertly formulated to tame frizz and deliver deep nourishment. This luxurious shampoo is enriched with keratin protein, which helps strengthen and straighten hair from root to tip. Blended with coconut oil for softness, avocado oil for intense hydration, and cocoa butter for added shine and moisture, this shampoo transforms dull, frizzy hair into a silky, manageable mane.

The rich, creamy lather not only deeply cleanses but also pampers your hair with a delightful scent of coconut and cocoa. Whether your hair is straight, wavy, or curly, this shampoo helps improve manageability, leaving it sleek, shiny, and healthier-looking with every wash.

Free from sulfated surfactants and parabens, it’s a gentle formula that works well for daily use—even on color-treated or chemically-straightened hair.

Pair with OGX Brazilian Keratin Therapy Conditioner for best results and an all-around smoothing experience.

✅ Suitable For

• ✅ All hair types
• ✅ Frizzy, unmanageable, or straightened hair

Key Ingredients

• Brazilian Keratin Protein – Strengthens and smooths hair
• Coconut Oil – Adds softness and shine
• Avocado Oil – Deeply hydrates and conditions
• Cocoa Butter – Enhances moisture and manageability
• Sulfate-Free Surfactants – Gentle cleansing without stripping natural oils